In recent years, the popularity of meal kit delivery services has exploded, making cooking easier for busy professionals, parents, and those of us who just need a little help in the kitchen. By signing up for a subscription-based service, members can select weekly meals to appear at their doorstep. Whether premade and frozen or as pre-measured ingredients, meal kit delivery services have provided a way to make cooking convenient.
In the age of technology and instant gratification, convenience is king. Meal kit subscriptions are no exception to this rule. Consumers seem to love convenience as much as they love quality. With meal subscriptions, customers get fresh ingredients, perfect portion sizes, and easy access to healthy options. The simplicity of ingredients arriving at your doorstep with instructions at the ready offers the satisfaction of a home-cooked meal without the work of making a grocery list, driving to the store, and spending an hour searching for specific ingredients. It’s no wonder that these companies have performed so well.