Greenwashing is a nasty issue, but pressure from consumers, investors, and governments is making it tougher to hide deceptive sustainability claims.

More than 60% of Americans understand the threat posed by climate change. As a result, they are willing to spend billions on products with less environmental impact. But some companies are eager to "greenwash" their practices to make a profit. This article will outline how prevalent greenwashing is, what pressures discourage it, and how they encourage authentic change.