A deep dive into Cameron Diaz' wine company, Avaline and their efforts in making organic and sustainable wine.
A well-established industry with a global market, wine producers rarely face the threats and instability common in other sectors. Producing and enjoying wine is a time-honored tradition in almost every region on the planet, a privilege which comes with certain advantages and disadvantages.
Although many consumers have developed a vested interest in ensuring their purchases are healthy, sustainable, and environmentally friendly, it has taken quite some time for the shortcomings of the wine industry to come to light. But in this age of reckoning, consumers are finally taking notice of the Impact wine has on their health and environment.
Many wine producers are now searching for ways they can create quality products, with health-consciousness and sustainability in mind. However, while most vintners are only now taking these concerns into consideration, vintners like Avaline Wine are way ahead of the curve. Focusing on simple and sustainable wines from the very conception of their business, the founders of Avaline Wine are at the frontiers of this new wine movement.
Avaline Wines began as a curious question into the ingredients and composition of wine. The founders, Cameron Diaz and Katherine Power, decided to answer this question and quickly realized the answer was not so simple. As they delved into the wine industry, it became evident that vintners were not legally obligated to disclose important information about the wine they sell. Eventually, they found themselves inspired to create their own wine, with sustainability, transparency, and simplicity, at its core.
Avaline Wines began as a curious question into the ingredients and composition of wine.
One of the foundations of Avaline Wines is transparency. Although they are not legally obligated to disclose important information about their wine, they have chosen to step up and set an example for the industry. However, many other vintners may not be so eager to disclose their own ingredients or production methods, as most include various additives or utilize unsustainable practices.
It is well known that vineyards, particularly those for wine production, utilize excessive amounts of water. In areas such as California, which is well known for producing wine, many vineyards utilize massive amounts of water even as the state suffers from consistent droughts. Some vintners also utilize additives with unknown health consequences to enhance the flavor, feel, and lifespan of their wines.
For example, although sulfites are a natural byproduct of wine production, some vintners add even more sulfites, so their wine has a longer shelf-life.
Avaline Wines, on the other hand, exclusively uses organically grown grapes. Not only does this help the local environment as it prevents the leeching and chemical pollution caused by synthetic fertilizers, pesticides, and herbicides, but it also reduces water consumption.
As organic vineyards are compelled to use more voluminous and denser fertilizers, their soil is naturally better at holding on to water, meaning less water is used overall.
By including no added sulfites, Avaline Wine has also managed to attain a unique and lauded flavor. Many consumers are seeking wines that are more traditional, tasting the way it was originally meant to taste, without the enhancements of sweeteners, other alcohols, and various other additives.
Some vintners also use animal products to change the overall taste of their wines, meaning many wines are not vegan-friendly. However, Avaline Wine it's well known for being a wholly vegan-friendly vintner.
As previously mentioned, Avaline Wine is dedicated to transparency and clear customer communication. This becomes evident when you examine their packaging, which unlike other brands of wine, list all of the ingredients and the method of production used to create that particular wine. This allows customers to easily pick out the wine that is best for them and enhances their overall trust in Avaline Wine. Transparency and customer loyalty is one of the reasons why Avaline Wine has seen much success since its launch.
Consumers want to support organizations they can trust, as well as organizations that represents their own values and interests. This is where Avaline Wine excels. As more and more consumers go towards sustainable brands, Avaline Wine is projected to grow and flourish in the coming years.
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