Those who care about environmentalism are always seeking new ways to be a more responsible consumer. A recent poll conducted by Boll and Branch found that clothing is ranked third amongst industries in which consumers value an organic label, with food and beverage being first, household cleaning supplies being second, and bedding ranking fourth.

Beyond shopping for organic cotton, what more can we look for in cotton products to ensure its sustainability? With rampant green-washing and unreliable organic certifications, it can be difficult to find out if our products are ethically sourced.

The solution, which less than 5% of global fashion brands follow, is traceable cotton. Traceability simply means that a brand is able to identify and trace the history, location, distribution, and application of its products and materials. This practice places a level of trust in the consumer's ability to understand a product's origins and gives a brand the ability to validate their claims about their products. 

Using traceable cotton protects not only the farmers who source the crop but also protects the condition in which the products are made. Regenerative farming and traceable cotton go hand-in-hand, as the agriculture method is protective of the landscape. Regenerative farming allows the land to regenerate, protects resources, and supports soil quality. Below is a list of brands that promise their customers the implementation of both traceable cotton and regenerative farming.