Charging Forward in Sustainability: Mari McClure

In the energy market, sustainability has become the gold standard. As activists for climate change battle out legislation and bring light to global warming, people of all walks of life have become invested in the green movement. Green Mountain Power has taken note of these concerns and created their own plan to change and adapt to new demands. At the helm of this initiative stands Mari McClure, President and CEO of Green Mountain Power since 2020.

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McClure has been with GMP for over the past decade, acting as a leader and innovator within the company and accelerating advanced adoption of new strategies and techniques. Her focus has been set on providing Vermont consumers with a reliable service and excellent customer support. McClure has also undertaken and supported initiatives that allowed consumers better access to tools that help them make more sustainable decisions.

Providing Sustainable Options

Part of GMP’s most successful strategy has been their initiative to bring the consumer more information. Educated and informed consumers can make better decisions, and many of them already have an interest in making sustainable changes to their energy consumption. This has amounted to an integrated energy service unique to GMP, with offerings that include energy audits, special services for solar energy users, as well as services for electric vehicle users.
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This incentivizes sustainable practices. For example, consumers who are considering adopting solar power in their homes can consult with GMP and learn about the opportunities this option would afford them. This cooperation and clear communication allows GMP to push sustainable options that other energy providers have avoided. However, this creates a positive outcome for both parties.

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GMP is able to provide their customers with top of the line services and form long-lasting professional relationships, while consumers are able to use less energy and save on energy expenses in the long run. The relationship they have fostered with their consumers has even allowed them to become the first energy service provider to become a Certified B Corporation. This prestigious certification puts GMP in a league of its own, indicating to consumers that GMP holds itself to a higher standard of accountability and transparency, creating harmony between purpose and profit.

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This is what McClure has committed her focus to, creating high-end customer services. A business strategy that leads to high expectations but equally as impressive returns.

McClure has committed her focus to create high-end customer services, leading to high expectations but equally as impressive returns.

Delivering Quality Services

Transparency does little good if the services cannot meet the expectations of the consumer, but GMP is well known for its dedication to sustainable energy. Living up to the ‘Green’ in ‘Green Mountain Power,’ GMP has offered cleanly generated energy from renewable resources for quite some time. In 2019, GMP’s energy was 94% carbon-free and 63% renewable, primarily because of hydroelectric power generation. However, McClure’s dedication to customer relations may be the key to moving forward as an innovative energy supply company.

Consumers as Partners

As the energy market advances, there is more nuance to be found in sourcing energy. In addition to helping consumers fund their solar power projects, GMP has also been a major player in the transactive energy sector. A contentious subject in some states, GMP has made power-sharing and selling an efficient and simple process for their consumers. Taking direction from McClure, GMP has made it easier than ever before for customers farming solar power in their own properties to sell or redistribute their power to other consumers.

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Consumers who generate their own power, and have excess available, may sell power through GMP’s system using app technology. This is how GMP works in tandem with their consumers, not against them, to reach their energy goals. While other energy service providers see the emerging market of private renewably generated energy as a hindrance to their operations, GMP has discovered its potential to enhance their energy services, as well as their consumers’ experiences.

A Vision with Compelling Goals

As GMP continues to expand their operations and refine their services, they are leading the US renewable energy market in achieving a sustainable future. In fact, GMP has announced its goal of providing 100% renewable energy by 2030. Far more ambitious than their competitors, McClure leads this frontier with a robust strategy and innovative use of customer relations, revolutionizing the energy market.

Business Takeaways

• Consumer relations is the most powerful resource available, engage and nurture it.
• Set ambitious goals and innovate to meet them.
• Pursue a holistic approach to fulfilling your goals, adapt to changes in the market, don’t fight them.