Green Growth 101

Companies across a vast array of industries have caused a detrimental impact on the environment over the years, provoking new ways of thinking and new sustainable actions to try to continue development whilst minimizing our increase in carbon footprint. So, what is green growth and how is it impacting our planet? To learn more about green growth and the actions you can start taking to make your company have a smaller environmental impact today, read on for more information! After all, even small actions can cause a big difference when it comes to bettering our planet and the future generations to come.

What is Green Growth?

Green growth is a method of sustainable economic growth. This environmentally friendly progression ensures that natural resources provide the services and products we need. It is often linked to concepts such as sustainable development and green economy. The progression drives towards sustainable energy systems, linking with low-carbon development. It provides practical approaches in order to achieve progress across both environmental and economic pillars within society. These policies are incredibly important to form sustainable growth, by enhancing productivity, opening up new market opportunities, and enhancing investors’ confidence. It increases productivity by creating developments for great efficiency in using natural resources and reducing waste. It opens up new markets by increasing green product and service demands. Furthermore, it boosts confidence by providing predictability in how our governments can deal with certain environmental issues. It’s argued that successful green methods can increase employment in certain areas too. Let’s have a look at these in more detail.

Energy efficiency product industries, water conservation industries, alternative fuel production industries, and low-carbon services such as IT, financial, and legal sectors are also expected to expand, with each focusing on how we can lower our environmental impact for the greater good.

The Recent Surge in Jobs

Recently, there’s been an increase in organizations founded to support the new development of economic growth called green growth, promoting environmental and sustainable ideas to make the world a better place. Within these organizations, more positions of employment are available. The demand for green jobs is about to rise even higher as our environmental awareness continues to grow rapidly. These jobs can include environmental scientists, green manufacturers, sustainability marketers, even Chief Sustainability Officers.

The Recent Surge in Industry

The industries to which these jobs belong can vary, although they all center around the goal of looking after our environment. One of the major sectors set to increase is the renewable energy generation industry, with renewable resources offering huge benefits compared to non-renewable resources such as fossil fuels. Striving towards the use of renewable resources will reduce our planet’s waste and reduce our carbon footprint. Other industries also experiencing expansion are green agriculture and sustainable forestry sectors. Furthermore, low-emission vehicle manufacturing is expected to gain ground, especially as cars and other vehicles are one of the most common causes of the release of harmful carbon into our atmosphere. Energy efficiency product industries, water conservation industries, alternative fuel production industries, and low-carbon services such as IT, financial, and legal sectors are also expected to expand, with each focusing on how we can lower our environmental impact for the greater good.

Post-Covid-19 Efforts

There have been substantial efforts to preserve natural resources, with nature being able to play a part in the recovery effort of the pandemic crisis. While Covid-19 has had a detrimental impact on social and economic impacts globally, the role resources have played in controlling the crisis must be noted. It’s common knowledge that access to drinking water is crucial, with washing hands being one of the simplest steps that humans can take to avoid the spread of the virus. Furthermore, generations of power such as electricity are vital to guarantee this water supply and other conditions that make homes and hospitals suitable to be in. Covid-19 did create a decline in the usage of fuels, emissions, and contamination caused by them, not to mention the mining usually needed to mine these resources.

Marketing Angles

Companies and governments have tried to promote green actions through the use of marketing, creating environmental safeguards, promoting sustainable investments and practices, and regulating and prosecuting unauthorized environmental activity in certain regions by developing a circular economy. For example, the OECD green growth strategy involves helping countries promote economic growth whilst simultaneously decreasing greenhouse gas emissions and pollution as well as decoupling environmental impacts from economic growth.

There are certain things that marketers can take away from this to promote green growth for future generations. For example:

• Drawing up a structured framework can help organize improved green growth
• Creating innovative policies and better approaches to balance economic efficiency and environmental impacts can create a better planet for all
• Furthermore, industrial restructuring can drive companies towards greater green growth

Promoting green growth can show customers that you’re serious about contributing to a good cause, potentially drawing more people to your company.

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