From fewer sales to lawsuits to the erosion of trust. Here are the ways greenwashing poses a danger to your business, society, and the planet.

Greenwashing is a deceptive marketing practice that plays on the consumer's desire to help protect the environment. Unfortunately, many companies see this as an opportunity to make easy money.  

But what about businesses that inadvertently use misleading marketing practices? Both intentional and unintentional greenwashing can have devastating consequences for your business. Read on to learn about them and gain insight on how to protect your business, society, and the planet.