Profile On Reformation Clothing Company

With sustainability in the clothing industry becoming more and more important to customers as time goes on, some companies have decided to adapt their brand values to this need. Many clothing manufacturing processes still cause devastation to our environment, making the need for change incredibly real.

Reformation

Reformation is just one company striving forwards with sustainable policies. Starting as an LA storefront in 2009, this business has rapidly expanded with a direct focus on sustainable practice. Currently, Reformation is aiming to reform our clothing industry by making sustainable fashion accessible to everyone, paying attention to both progress and people at every step in its business journey.

Reformation is just one company striving forwards with sustainable policies. Starting as an LA storefront in 2009, this business has rapidly expanded with a direct focus on sustainable practice.

Reformation's Team

This company loves putting its workers first, incorporating ethical practices into its business model. Having built its own Los Angeles factory, Reformation ensures that conditions are healthy, safe, and comfortable for each team member it hires. If this wasn't enough, three-quarters of the management team at Reformation is made up of women and people coming from underrepresented populations.

Furthermore, Reformation supplies its employees with certain benefits such as increased vacation periods for hourly team members and volunteer time off included for every single employee. Full-time employees receive health benefits, whilst the HQ team are offered Metro passes to encourage the use of public transportation. With so many rewards to be reaped from working at Reformation, it's clear that this company loves looking after those who help it thrive.

The Company Products

As for the products, this business takes pride in producing sustainable clothes with style, using low-impact fabrics, repurposed vintage garments, and rescued deadstock materials. Reformation even makes some of its collection in the LA factory, whilst the rest is produced at partner sustainable factories all over the globe.

The Sustainable Practices

Being at the center of everything which Reformation strives towards, sustainability is key to this company's whole process with future-directed solutions. As a certified Climate Neutral company, Reformation minimizes water, waste, and energy by investing in green building infrastructure.

RefScale

RefScale works by tracking Reformation's environmental footprint, totaling up the gallons of water utilized, pounds of waste generated, and pounds of CO2 emitted. Next, the company calculates how the products work to reduce these negative impacts compared to other clothes on the US market. The product pages on Reformation's website give an efficient way of finding out what impact each specific product has on our environment. Often, this makes Reformation's customers feel empowered by what they wear. Reformation then publishes the totals of all resources utilized, saved, and offset. Whilst little costs might not seem so significant; it can be amazing how much of a huge difference they can make in the RefScale.

Offsets

Reformation works with other companies to promote the efficiency of resources and reduction efforts within its own personal supply chain. By supporting the installation of house water filters in Honduras, encouraging the utilization of clean energy, and contributing millions of gallons of freshwater to dewatered wetlands in Colorado and California, Reformation helps to replace the resources it has spent.

Climate Neutral

Since 2015, Reformation has been completely carbon neutral, achieving net-zero carbon emissions. By working with the non-profit Climate Neutral, Reformation has made this fully official.

Energy-efficient

Sourcing electricity offsets from renewable wind power suppliers and using eco-friendly LED lighting and Energy Star-rated appliances in work environments, Reformation strives to be incredibly energy-efficient.

Recycling responsibilities

With recycling being the most obvious action that anyone wanting to be environmentally friendlier can do, it's no surprise that Reformation recycles products, composts waste, and donates textile scraps whenever it is possible. With zero waste being the ultimate goal, this company continues to push further and further towards this.

Marketing Takeaways

There is so much that other businesses can learn from the sustainable practices of Reformation. With big corporations having the greatest chance for climate action, companies should push for positive progress in our environment and workplaces across the world.

This will increase the attractiveness of a brand by demonstrating to customers how dedicated a company is towards being socially conscious. Sustainable companies give people a huge reason to purchase from them over the non-sustainable competition.

Therefore, it's clear to see how much a company can expand if it incorporates the right values into its daily practices. Reformation has captured attention all over the globe for its outstanding efforts – so there's no reason why other companies can't do the same.

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