Saving Our Planet Through Sustainable Business

The new norm in business is, care about your home first (the Planet), and profits become a residual result. By understanding and creating sustainable businesses, we are making efforts to save our Planet and fabricate sustainability into future generations' DNA through education, influence, empowerment, and most of all, action.

Here's what an intentional thought process looks like while building your business:

Using sustainable materials during the manufacturing process. If you're in the construction business or a key player within your business growth, request or ask if they can use sustainable material. Building demand for sustainable material can inadvertently shift the economic funding to move toward sustainability.

Supporting other businesses that create sustainability processes or products. Make the bold decision to intentionally choose companies, local or international, that places importance on sustainability.

‍Investing in sustainable public or private companies. Our stock market tends to flow toward the popular or most profitable companies. If the demand increases for sustainable-driven resources, it will increase the profitability for companies creating them. As a result, the public companies will see an increase in stock prices, and private companies will make a local level impact.

Sponsoring funds for the youth to educate future generations to spark creative solutions that will help our planet. We must begin weaving the thoughts of sustainability into our today's youth. Education is the best tactic. Studies have shown that Generation Z, aka Gen-Zers, enjoys advocating for change and caring deeply about social issues. Guide their hearts by educating them on ways to save our planet through utilizing their creative talents.‍

Being intentional in setting time for thought-provoking solutions to incorporate into your business is a social responsibility.

Sparking the conversation at networking events getting your fellow entrepreneurs to get on board or be under consideration at the very least. As a business owner, having a solid network is everything. While attending your network groups, virtually or in person, spark a conversation that will ignite change or interests towards saving our world.

Being intentional in setting time for thought-provoking solutions to incorporate into your business is a social responsibility. Nevertheless, thinking about solutions is just the first step. We must act in the following ways:

1. Challenge the standard and change the stereotype.

Change and being socially responsible is not a set it and forget it type of task. The definition of change is to shift continually – not staying the same. Change can also progress positively and negatively. Be sure to always perform a social responsibility check within your organization.

Challenge yourself – social responsibility check

Change and being socially responsible is not a set it and forget it type of task. The definition of change is to shift continually – not staying the same. Change can also progress positively and negatively. Be sure to always perform a social responsibility check within your organization.

Become an activist for your business's message

Your business message can be more than a tagline or a traditional mission statement – it can spark activism. The most effective way to grow and gain influence within your industry is to practice what you preach. Don't just say your mission; live it, spread it, become it. That's how you can leave your positive imprint in the world.  What action steps can you take within your business that show others how you practice what you preach?

Going even deeper, weaving a culture of sustainability into your business, educating others, and empowering action, is the ultimate grand gesture to get the ball rolling. Building and supporting sustainability, in general, can certainly help save our planet.