The FAO projected in 2011 that worldwide meat demand would rise 78% by 2050. Affluent countries have used meat as their primary protein source for decades and are now joined by developing nations. However, consumer behavior is changing – sustainability and health initiatives are making an impact.  

The rise in animal protein demand is matched by a desire for alternative sources, plant-based foods foremost among them. Therefore, consumers need as much information as possible about plant-based protein's potential benefits and sources. Then, armed with the facts, they can decide if a move away from traditional protein sources is suitable for their families.