How you can promote sustainable living practices to better your company beyond the typical ‘reduce, reuse, recycle’ marketing.
Do you want to know how you can promote sustainable living practices to better your company? Your mind might jump to the typical ‘reduce, reuse, recycle’ plan. Whilst this is a practice that all companies should be taking, you might be wondering how you can take sustainable practices one step further to better our planet.
Firstly, it might be worth noting what sustainable living is so you can better understand how you can start practicing it. This practice involves decreasing your usage of Earth’s resources such as non-renewable resources – the aim is to have as little impact on our planet as possible! It is important to start carrying out these practices daily since humans are producing vast amounts of waste, leading to environmental issues including pollution and climate change.
Players could earn rewards within the popular game by contributing to the clean-up campaign. This green initiative took off globally, with thousands of Pokemon players helping improve the cleanliness of our planet.
This step might seem obvious, but it could have a huge impact on reducing our carbon footprint. You can carry out this sustainable practice everywhere, whether at home or at your company. Switching off any unnecessary switches is the first step that anyone can take, whether for an unused laptop, light, or heating for a room not in use, adjusting your heating and cooling systems based on work hours and season. Further still, you could switch to start using renewable energy instead of non-renewable energy. Many companies now operate off renewable resources such as solar and wind energy. This reduces the harmful gases being given off into the atmosphere from carbon emissions and also reduces the number of limited resources being used up.
Switching any product to an eco-friendly product will help you live more sustainably. A lot of cleaning products contain chemicals that can have a bad impact on the environment. By dedicating yourself to eco-friendly products, you can reduce the impact that these chemicals have on our planet.
Now let’s have a look at what individual companies are doing in their marketing strategies to help promote sustainable living practices.
Marks and Spencer have tried to involve themselves in sustainable practices, donating items to charitable organizations, contributing to sustainable fashion, and working with charities to support sustainable cotton practices. Marks and Spencer have shifted from blockbuster TV adverts to a digital marketing campaign, allowing them to focus on their products more to raise awareness of social change.
If your company sells food-based items, you could improve sustainable living practices by promoting the use of vegan products. After all, the consumption of meat is one of the biggest contributors to the issues of climate change and the pollution of waterways. By producing less meat either in your company’s products or your own diet, you’ll be reducing the impact that the harmful meat industry has on our world. An example of a marketing campaign in this area is Burger King. Whilst this might come as a surprise, with this company being far from vegan, they tried improving their practices by promoting a plant-based product named The Impossible Whopper. Burger King spent a lot of money to promote this vegan-friendly burger through marketing, their slogan being ‘100% whopper, 0% beef’. The decision to advertise this sustainable practice could’ve been done to bring a vegan audience to Burger King, attract the younger generation, and show the older generations that the company was attempting to improve their impact on the planet.
Pokemon Go promoted a marketing campaign on Earth Day, encouraging its users and fans to pick up rubbish in a huge clean-up to be more eco-friendly. Players could earn rewards within the popular game by contributing to the clean-up campaign. This green initiative took off globally, with thousands of Pokemon players helping improve the cleanliness of our planet. This could inspire many other companies to do a campaign clean-up to demonstrate that they are environmentally aware and want to better our world.
Therefore, there are lots of things that marketers can take away from this, with so many other companies taking the first steps to improve sustainable living practices:
The biggest takeaway marketers should take on board is that promoting sustainable living can demonstrate that your company is actively helping make our world a better place. This gives customers a reason to buy into your brand!
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