Incorporating sustainable packaging into a business can strengthen its brand meaning and keep eco-conscious customers coming back for more.

Consumers have started to boycott companies that are not living up to their expectations in terms of sustainability and being kinder to our planet. While you may not first think of packaging when considering if a product is sustainable or not, harmful plastic packaging can actually have a detrimental impact on our environment. So, what is sustainable packaging, and why should we care about using it? Read on for more information.