Looking at green and sustainable packaging through a marketing lens, A New Earth Project shows us how to have a business conversation about pollution.
Sustainability has been such a huge conversation for the last decade, but the focus has really come about in recent years with the necessity to do something about climate and further research into eco-friendly options and companies. While a lot of companies are creating green initiatives, certain industries and corporations are leaning even further into the green space, and watching the evolution within each industry is almost a relief. Packaging sustainability is such an important aspect of going green, considering that there’s not really a company that doesn’t use packaging in some shape or form for their physical sale goods.
In this article, we’re going to look at the ways that companies in the packaging industry are working to make even more sustainable options for the betterment of society and, no exaggeration, the world.
What Does Sustainable Packaging Mean?
Sustainable packaging is both in the manufacturing of the packaging and the way that companies can actually minimize their use of even the more environmentally friendly packaging being used. This concept is all about efficiency and material used, and sustainable packaging companies can help to guide you through it. These companies can help stop the problem of littering and waste before they even begin, mitigating the issues that come from packaging, such as pollution in the oceans, pollution in the environment, and harmful packaging reaching nature in negatively impactful ways.
What Can We Do to Help?
As a company, using sustainable materials in packaging and minimizing packaging used as a whole. As an individual, minimizing your use of items that come in a ton of environmentally unfriendly packaging. Additionally, finding initiatives and organizations to join to work on awareness of these issues and get resources to help fix the issue overall. A great example of a company enacting actionable change is A New Earth Project. A New Earth Project is creating a global collaboration between the global surfing and outdoor enthusiast communities and the global packing supply chain. This summit, beginning in Oahu, Hawaii, is a great example to the world of the kind of collaboration it takes to solve this problem.
The ideals behind green packaging are fantastic and are one of the simplest changes we can make towards a greener earth.
A New Earth Project
A New Earth Project’s entire goal is to make sure that there is a conversation going about the plastic and packaging that ends up in the world’s oceans.
This has become a huge problem, affecting wildlife, outdoor activities, tourism, and many more aspects. Truly, everyone is affected by the pollution in the ocean. Commerce, animals, conditions of water for water activities, the list is absolutely endless. This project is trying to start the conversation between the parties most affected: the surfers and outdoor advocates and the packaging industry. Their concept is that if everyone is in the room to have a dialogue, maybe we can fix this together. As it goes for many big world problems, getting people together is the best way to possibly fix the issue.
Additionally, they launched an initiative called the Zero Waste Offshore project, promoting the collaboration between the existing parties and the recreation fishing industry and fostering the charter fishing groups to be advocates for ocean stewardship. The great thing about this campaign is it truly allows and encourages involved parties to have active roles in the process.
Big Brand Turning Green
We’re also seeing a shift (started by smaller companies and organizations) in big brand names where everyone seems to be moving towards trying to be more green and environmentally friendly. These companies are getting on board with using less plastics in their products and packaging, less disposable items, more refillable techniques, and packaging to apply the “buy once, refill forever” ideal. The move towards sustainability is an improvement; we just need to make sure these companies stick with it and remain accountable.
The ideals behind green packaging are fantastic and are one of the simplest changes we can make towards a greener earth as people begin to understand that in addition to the ecological factors, greener and less packaging can actually mean improved prices and margins on products that typically take up a lot of material in their packaging.
Additionally, keeping an open line of conversation from packaging companies to the people at the forefront of the issues is an integral part of being custodians of a greener future for generations to come.
People know if you’re being honest about your goals. “Green” isn’t just a marketing campaign, but being consistent and earnest about helping, especially as a big brand company, can help your image exponentially and keep you transparent.
Keeping the conversation going between affected parties can solve enormous problems.
Create solutions and stick to them; you might actually benefit from the outcome.