Looking at green and sustainable packaging through a marketing lens, A New Earth Project shows us how to have a business conversation about pollution.

Sustainability has been such a huge conversation for the last decade, but the focus has really come about in recent years with the necessity to do something about climate and further research into eco-friendly options and companies. While a lot of companies are creating green initiatives, certain industries and corporations are leaning even further into the green space, and watching the evolution within each industry is almost a relief. Packaging sustainability is such an important aspect of going green, considering that there’s not really a company that doesn’t use packaging in some shape or form for their physical sale goods.

In this article, we’re going to look at the ways that companies in the packaging industry are working to make even more sustainable options for the betterment of society and, no exaggeration, the world.