Business. It really is a crazy world out there. With so many brands competing with each other, selling similar products, and targeting the same segments of people, it’s no surprise that some have clocked on to how to steal the market share. Unfortunately for small businesses, they are often left behind, with vast numbers of consumers flocking to big brands instead.

One implication of the divide between big and small brands is that some big brands have started to invest in small businesses. Read on to discover more about this and what effect this is having on our world!