The surge in sustainable buying habits and eco-consciousness has compelled us to consider how animals and animal byproducts are used in everyday consumer goods. Even if you are not a vegan, there is an ethical case to be made for purchasing "cruelty-free" items. However, you may be startled to learn that this animal-friendly marketing term does not imply what you think it does. More bathroom, personal care, cosmetics, and home items now have some variation of a "cruelty-free" claim than ever before, but what does it represent?

Clear liquid being dripped from a makeup dropper into hand