Greenwashing leverages people's noble intent and makes corporations money. Arm yourself with the knowledge to see through their deceptive practices.

It makes people feel good to do their part for the environment. So, when a hotel asks its patrons to reuse their towels to conserve water, many oblige enthusiastically – as they should. However, few people think about how much of the hotel's total waste they should blame on the laundry – or how much money the hotel will save on bills thanks to green-minded visitors.