How companies are working with new, innovative approaches to help better our planet, and what other companies can learn.
You may see businesses as things that strive to help people and contribute positively to our planet. However, when it comes to our environment, this is not always the case. Read on to discover how companies have the power to make a colossal impact on our planet – either positively or negatively.
The Negative Impact of Business Practices
Without surprise, unsustainable businesses do not advertise how damaging their actions are to our ecosystem. Therefore, few people realize what damage there is when they purchase from companies utilizing traditional practices. Let's take a look at a few impacts which can hugely injure our environment.
Present in offices all over the world, air conditioning and heating systems both cause carbon emissions to be released into our surrounding atmosphere. With some buildings not incorporating energy efficiency into their approaches, these systems can utilize colossal amounts of electricity. Further still, electricity is utilized in other areas too, with computers, photocopiers, printers, and lighting constantly using up sources of energy. Some equipment may even be left on overnight or even at all times. This can happen during periods when workers are not present in the office.
By taking a stand on environmental, social, and economic awareness, leading global companies making sustainable changes have changed the planet for the better.
Unlike modern architects' approaches to using sustainable building materials, conventional offices are often built from materials that are not sourced from renewable origins. Commonly, the production of these materials contributes heavily to our carbon footprint.
With many workers being requested to go into the office rather than working from home, it is no surprise that overwhelming numbers of cars are employed every day, polluting our atmosphere and wasting valuable time which could be otherwise spent generating sustainable approaches to a brand's values.
Enormous amounts of paper and other equipment such as computers are wasted in unsustainable businesses. This not only increases the space used up in landfill sites but could also emit harmful chemicals into the air, water, and ground.
Sustainability works to improve economic, social, and environmental impacts. It generates the idea that individuals or organizations can obtain their personal needs without having to compromise the needs of future generations. It is important because it can help save our planet in the future. Without sustainable practices, humans could easily run out of non-renewable fossil fuels, make animal species extinct, and irreversibly damage our atmosphere.
Examples of Sustainable Businesses
After seeing the importance of sustainability, it might be worth looking at a few role models leading the business industry.
Toms is renowned for doing its part for our planet, keeping our ecosystem's interests at heart when designing each pair of shoes. With its Earthwise range, Toms utilizes sustainable cotton, increases its B Corp score, and shows off its sustainably sourced packaging. Currently, the company utilizes 80% recycled materials for its packaging, although it aims to be greener in the coming years. This company constantly monitors its progress, keeping it on track with its carbon footprint reduction aims.
Furthermore, Apple is another company doing its part in becoming more sustainable. As a global enterprise, Apple's impact certainly makes a difference to our world. By aiming to be 100% carbon neutral by 2030, this company strives to extend its products' life cycles, improve its supply chain, and encourage other companies to follow its example. Apple promises to create a recycling robot that will dismantle their old tech with the aim of recovering the earth's precious materials. The recovered materials will then be reused in further technologies, putting resources back into a circular economy.
Other businesspeople and marketers have a lot to learn from what sustainable practices can do for their businesses. By taking a stand on environmental, social, and economic awareness, leading global companies making sustainable changes have clearly changed the planet for the better. Incorporating sustainability into their brand has helped them become more attractive to customers and has injected their brand with a stronger meaning.
After all, customers love buying eco-friendly products - there's just no doubt about it. This market has grown significantly over the past few years. So, companies can increase their sales with sustainability whilst making a positive impact on our planet. It's time to start selling and buying with sustainability in mind today.