Sustainability is often promoted as an all-or-nothing game —- if you can’t play perfectly every time, don’t play. The guilt that fills those who care about the environment by not being able to install solar panels, purchase a new electric vehicle, or invest in green businesses weighs heavily. 

However, if more individuals and/or groups practiced sustainability more consistently but imperfectly, larger benefits across the globe would be seen. This is in contrast to the small few who can invest more time and money into their sustainable lifestyle. 

We’re breaking down the misconceptions surrounding sustainability, and small, yet effective practices that nearly anyone can do to live a gentler, more sustainable life.