NTT, the world leader in providing technology as well as business solutions, has published a global sustainability survey that identified how business practices can advance sustainability goals. 

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The survey found that over 40% of companies experience significantly higher profitability due to sustainability programs. This discovery has proved that sustainability programs and businesses can go hand in hand to deliver bigger and better financial results. 

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Additionally, of the 500 companies that were surveyed, nearly 70% stated that their top priority is building a sustainable future, and nearly 50% said that Covid-19 escalated the importance of their sustainability goals.

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"As the global population refocuses its attention on the health and wellbeing of people and the planet, we have seen a renewed commitment from organizations to implement and advance sustainable business practices. At the same time, the health of people versus the health of profits is not an either-or-decision; sustainability and profitability are becoming mutually reliant," said Vito Mabrucco, Head of Global Marketing at NTT. 

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NTT has outlined a few best practices to help organizations achieve their sustainability goals. 

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  • Utilize digital innovation and integrate sustainability into all aspects of the business. 
  • Establish collaborative partnerships of shared sustainability objectives.
  • Build the foundation for excellence in sustainability.