While meat-free solutions are critical in fighting climate change, 60% of plant-based consumers are now looking to purchase less-processed alternatives.
A rising tide of entrepreneurs are now focusing on whole-plant solutions.
Whole-plant foods use minimal processing, prioritize whole plants as an ingredient base, and can even be more nutritionally superior to the current animal protein alternatives.
Jack & Annie’s founder and CEO Annie Ryu says,
“Many consumers are looking to consume plants when they explore this category, and they are not getting that. We fill the gap and offer whole plant-based meat alternatives such as jackfruit. Jackfruit is the meatiest plant out there, and its consistency makes it special; it is sinuous, just like meat. We are here to show that eating jackfruit can be as satisfying as chicken and pork.”
Other options include Akua; a company focused on kelp products, including a kelp-based burger, kelp jerky, and more.
