Coffee is extremely complicated, and understanding where and how it is produced is complicated. On top of that, sustainability claims can make the matter even more complicated. Many coffee brands label their coffee as ethically sourced, environmentally friendly, socially responsible, directly traded, farmer-friendly, etc, and that isn’t always the truth.
There are many nuances behind these narratives, additionally, certifications don't tell you everything you need to know. "Organic" doesn't have any social or economic safeguards, and many farms follow organic practices but don't have the financial means to purchase the label to prove it. With that in mind, here are a two brands that exemplify sustainability.
Tiny Footprint:
Tiny Footprint has a commitment to regenerative agroforestry and forest restoration. They make the world's first carbon-negative coffee, fostering production that is shade-grown, biodiversity supportive, water-conserving, soil building and organic.
Equal Exchange:
Equal Exchange is committed to full inclusivity, including running multiple campaigns for policy reform against human rights violations. They also work with communities to meet needs, and support indigenous preservations. The company champions respect, social justice, as well as solidarity.
