Famous sports company, PUMA, has made major strides in becoming a sustainable company. Since 1993, PUMA has made sustainability an important factor and strategy when building their company’s outline and vision. Because of the current climate crisis and all the issues that have derived from that, many consumers are expecting a certain outline or make up of what a company should be based on the dramatic change in urgency for sustainability. The world’s environmental challenges have given various companies, especially fashion, an opportunity to address and combat these issues, with creating new eco-friendly procedures and processes. 

PUMA has set goals across 10 targeted areas being climate change, circularity, and plastics, which aim to be fully enacted and in process by 2025. They aim to reduce CO2 emissions, bring recycled materials to their brand’s collections, and create new projects and items directly from prototypes and experiments. 

Between 2017 and 2021, they reduced their carbon emissions by 88% by using renewable energy and moving its transportation vehicles to engines without pipelines – also introducing their first electric truck in LA. They also assisted their suppliers' source and used more renewable energy and less carbon extensive materials. In 2021, they transferred 55% of their apparel and accessory materials over to recycled polyester, in heavy efforts to be 75% recycled materials by 2025. 

We can’t discuss PUMA without talking about footwear – they aim to use recycled options for leather, rubber, and polyurethane in 90% of their footwear by 2025. PUMA has multiple sustainable projects in the works, including one released in 2021 called RE:Gen. RE:SUEDE and RE:JERSEY are two experimental projects re-developing and re-designing their classic collections. Through these experimentals, they plan to scale up their chemical recycling in the coming years with hopes of creating new materials with the same characteristics as the old.