Within the last few years, almost every major technology company has announced sustainability goals, ranging from electrifying delivery fleets to eliminating plastics in product packaging to achieving carbon neutrality by target dates.
For example, Amazon.com Inc. co-founded The Climate Pledge, a commitment to reach net-zero emissions by 2040. Then, Microsoft Corp. announced it was aiming to be carbon negative by 2030.
Apple Inc. committed to going 100% carbon neutral by 2030, and Google also announced its plans to run on carbon-free energy by 2030.
However, tech isn't unique in these ambitious climate targets. Industry leaders across sectors have made similar commitments. Morning Consult research has also shown that what makes tech's position unique is that consumers are more likely to view it as part of the solution than the problem when it comes to sustainability.
The bottom line is that tech companies are in a very fortunate position to be seen as part of the sustainability solution while also simultaneously making their own operations more eco-friendly, which is why tech companies have to make good on their commitments and set an example for other industries to follow in their footsteps.
