HP Inc. just announced their acquisition of Choose Packaging.
Choose Packaging is a packaging development company and inventor of the only commercially available zero-plastic paper bottle in the world.
Choose's technology will not only provide an alternative to plastic bottles, but it'll also be able to hold other various liquid products as well. Its novel, paper-based bottles are made with natural and non-toxic materials, and it'll pave the way for new bottling solutions worldwide.
"This acquisition is a great example of how we continue to strengthen our capabilities in attractive verticals like sustainable Packaging while also driving progress against HP's broader sustainability goals. Choose has built a truly differentiated technology, and we are excited to welcome this talented team to the HP family," said Savi Baveja, Chief Strategy & Incubation Officer, HP Inc.
With the assimilation of Choose, HP will be shifting their focus on scaling their technology and customer footprint to expand the addressable market.
There are over 150 million tons of single-use plastics being produced every year, and HP's goal is to disrupt this market with 100% plastic-free packaging.
"As a plastic-free packaging development company, we've successfully created technology that will provide a viable alternative to plastic bottles and help eliminate single-use packaging. HP's world-class capabilities and expertise can help scale our impact at a global level. We're thrilled to join the HP team and couldn't have chosen a better match in terms of our shared goals for business, technology, sustainability, and a values-oriented culture." said James Longcroft, founder of Choose Packaging.
Choose Packaging works with several large companies, such as Henkel, one of the world's largest consumer and industrial goods companies, Malibu Rum, and Accolade Wines, one of the world's biggest wine companies.