New climate friendly ice cream can reduce methane emissions with one simple supplement. Mootral, British agritech company, has produced an all natural supplement that can help cows produce less methane, and in turn reduce the farm’s carbon footprint. Partnering with London’s own Ruby Violet ice cream parlor in Kings Cross, the MaxiMootral ice cream has scooped a new path for the possibility of sustainable dessert production.

Created by British scientists, the 100% natural feed, Mootral Ruminant, contains compounds of garlic and citrus; which have been proven to aid cow’s digestion, and cut methane emissions from a cow’s burp by up to 38%! It has also been proven to increase product yield, while improving the critical health parameters within the dairy industry. This innovation allows farmers to breed a new generation of cows that enable the production of climate-friendly dairy and meat products—this could significantly boost British dairy farmers.

“The British people want sustainable choices…we are very proud of our work with British farmers to enable them to produce high-quality milk that has a significantly lower carbon footprint. Our partnership with Ruby Violet shows that delicious, yet sustainable dairy can be made accessible today,” stated Mootral CEO and Founder, Thomas Hafner.

In order to make this innovation come full circle in ecology, MaxiMootral developed this product with purchased carbon credits. They also recently stated that they sold 3,000 cattle-generated carbon offsets to firms in the UK. And the proceeds they received from these “CowSales” go directly back to the cattle farmers to subsidize the cost of the new feed. These CowCredits are used by Verra, a non-profit organization that has been stated to be one of the world’s largest standards for certifying carbon reductions. Each one of these “credits” is equal to one tonne of C02, a quantity that could be appealing to many UK-based firms or businesses.

MaxiMootral is just one example of how our efforts to “go green” are evolving and progressing in a positive direction. By unifying the source [cows] and product [dairy] under an eco-conscious idea, the results will yield more sustainable outcomes for both parties. In turn producing a more stable cycle of food production and regeneration.