The proof is in the footprint – Allbirds, a growing sustainable footwear company has committed their professional mission of giving back to the Earth. Believing that they owe us nothing, as in a fully net-zero production chain, they are set to achieve these goal through five foundations of focus – fair labor, water, chemistry, animal welfare, traceability & transparency, as well as creating influential partnerships that further not only their mission, but bring a better understanding to the topic at hand. The Allbirds 2021 Flight Plan, or Sustainability Report, outlines the slated responsibility to produce smart agriculture and a reduced carbon footprint.
In 2021, they reduced their carbon footprint by 12%, or 1.21kg of CO2e – most coming from the responsible use of energy, and some from the transition over to renewable materials.
Since they are a smaller company, they are able to measure each footprint of each product, compared to other standard corporations.
Conducted a carbon footprint study with New Zealand Merino at one of their wool farms, Temple Peak Station. Sequestered 60,500 tonnes of CO2 over the last 40 years, 40+% footprint reduction.
Launched Regenerative Wool Capsule Collection – scarves & beanies are set at 12%-16% less carbon than the standard brand.
Launched ZQRx Platform – brought together scientists, suppliers, farmers and more to discuss the importance of regenerative farming –
In 2021, renewable materials accounted for 2% carbon footprint reduction.
Launched Tree Dasher 2 – revamped their first every running shoe –
Invested in Plant Leather – in partnership with NFW
Launched FUTURECRAFT.FOOTPRINT. – in partnership with Adidas
In 2021, responsible energy accounted for the 98% reduction in their carbon footprint –
Once products leave the warehouse, it is unaware how the customers care for their items –
Allbirds is in the works of purchasing energy credits for manufacturing hubs in Vietnam and the Americas.
Allbirds believe that highlighting their misses is just as important as celebrating the successes.
In 2021, regenerative agriculture accounted for a 0% reduction value across their carbon footprint – not because of poor execution but the steady growth of farming takes time.
Their total energy use is driven by suppliers, since they do not own any of their manufacturing facilities around the world – but they are a small company so their energy usage is minimal.
Innovating new technologies to increase footwear durability –
Allbirds aims to cut per unit carbon emissions in half (to 5.50kg) by 2025, then be near net-zero by 2030.
“We’re on a mission to elevate natural materials and drive fossil fuels out of our industry.”
Carbon footprint (CO2e) reduction from 2020 to 2021
Ocean shipping in 2021, up from 80% in 2020”
“Our ambition is to leave this planet better than we found it.”
Everything’s connected – Allbirds mission is to minimize their production amount and not over stretch themselves. They would rather do a small quantity of procedures responsibly and efficiently, than try to accomplish a lot of mediocre things. In order to reach their goal of minimizing climate change, they realize they have to address all other factors across the board first – patience is key. Following through thoroughly on each foundational focus helps support their overall ambitious strategy and outlook.
“Climate change is the problem of our generation because it’s linked to all other problems.”
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