PUMA Annual Business and Sustainability Report 2020

Doing the right thing, socially and environmentally

PUMA’s environmental efforts are meant to ensure that PUMA and its suppliers are in full environmental compliance and any negative impact on the environment is reduced. They frequently conduct efficiency audits at their own entities. Compulsory in the European Union, these audits help them identify energy saving opportunities at our offices, stores and warehouses and roll them out on a global basis.

In 2020, PUMA launched their 10FOR25 sustainability targets which will guide their ambitious sustainability actions until 2025. They also launched multiple sustainable product collections as well as their new “Forever Better” communication platform. This report details their progress and actions towards their goals.

  • In 2020, they introduced the first 6 hydrogen cars to their fleet
  • Expanded the number of electric cars from 2 to 9 in 2020
  • Purchased RECs worth 100% of emissions from electricity
  • Lowered combined Scope 1 and 2 emissions by 71% compared to 2019
  • Continued to ban the intentional use of 11 priority chemical groups classified as particularly hazardous
  • Reduced the number of solvents or volatile organic compounds (VOCs) per pair to below 15 grams
  • Increased number of wastewater tests to 96% of all core suppliers with industrial wet-processing facilities
  • Switched shopping bags to FSC-certified paper bags or polyethylene bags with 80% recycled content
  • More than 80% of their apparel products are already classified as more sustainable products
  • 47% of accessories products are more sustainable


of footwear products had at least one major component classified as more sustainable


target achieved for more sustainable cotton

We want to be a good corporate citizen and have a positive impact on our society as a whole.

Bjørn Gulden

Chief Executive Officer of PUMA

Last year, 2020, was the first year of PUMA’s new 10FOR25 sustainability strategy. The same year, they achieved one of the targets they had missed related to the wastewater quality from their core suppliers with wet-processing facilities. In 2019, they reported a failure to achieve 90% compliance with the parameter of coliform bacteria — this gap was closed in 2020. Likewise, they were able to achieve their long-term target of 15grams VOC per pair of shoes, as well as 90% more sustainable cotton.

They also continue to support the UN Global Compact and its 10 principles for sustainable development. Both responsibility and sustainability are (and will continue to be) an important part of PUMA’s values.


We believe we are stronger together and responsible business conduct is not only an ethical imperative but also makes perfect business sense.

Anne-Laure Descours

Chief Sourcing Officer at PUMA