The Progress

They have made progress towards their goal of reducing 50% of their facility emissions and by working with the Austin Energy’s GreenChoice Program, the energy used at their U.S. facilities were 68% renewable energy – reducing their emissions by 62%.

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Sociological Goodness

Focusing on people, products and places, Yeti has transformed the way company’s should look at their consumers. They have created sociological opportunities and resources through the annual Engagement Survey. 

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With participation in their CEO Action for Diversity and Inclusion plan, structured – Learn, Create, Integrate and Grow, their Director positions have increased their gender diversity by 43%, and racial and ethnic diversity by 16%. 

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The creation of their Employee Affinity Groups brings community and support as an overall upheld resource. With groups such as the – 

• Black & African American
• Women
• Asian & Pacific Islander
• Veterans
• Pride+
• Unydos. 

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By bringing diversity to the international ambassadors, it will open the perception that the WILD is owned by all. By 2030, they plan to raise –

• Female ambassadors by 30% 
• Racial & ethnic diversity to 15% 
• Non-U.S. to 25%. 

Currently the stats hold – 

• 19% female 
• 11% racial & ethnic diverse
• 14% non-U.S.

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Manufacturing Progress

With preferred packaging, 89% is fiber-based with 5% plastic, 3% metal, and the remaining 3% being other materials. They are continuing to use life-cycle assessments to ensure the data is consistent with the outcomes. 

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Yeti’s apparel materials, specifically their Fall 2021 collection, is designed and made with 100% traceable, post-consumer recycled NetPlus materials, and recycled polyester. Many other progressions were made – 
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• Apparel has reduced GHG emissions by more than 70%
• Removal of BPA, BFS, and BPS from food contact surfaces
• Removal of long-chain PFAS from all products
• Established project teams to identify, manage, and eliminate PVC from certain products 

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The Setbacks 

Due to the implementation of their Climate Strategy, their Scope 3 emissions were up by 32% since 2020, but they plan on reducing this percentage by working with the Outdoor Industry Association Climate Action Corps. 

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They are piloting a paper-based, water-activated alternative for the 3% of other materials that consist of packaging tape within their preferred packaging structure. 

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The Future 

Yeti has promised to build a circular product system that designs all products to have long, useful life spans, reducing their waste impact. Engineering without compromise – durable, quality, and resistant products, Yeti shows environmental innovation within their production process.

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Through partnerships, stewardships, funding events, product donation, and program creation, Yeti has committed to helping communities devastated by severe weather conditions and natural disasters. Yeti is also a proud supporter of the next generation, and has partnered with and sponsored many organizations that give directly to underserved communities and social groups to bring inclusivity, equality and diversity to the WILD.