Imagine the feeling of waking up as the sun settles in, 365 days a year, waiting for the sweet, dynamic flavors of coffee to wake your dreamy state. Nearly 150 million Americans are coffee lovers– or as some call it– coffee connoisseurs. Drinking coffee is one of the most simple pleasures often taken for granted in the modern world. The hustle and bustle of our daily lives often draw away from examining the source of our consumption. Where do coffee beans originate? How do they arrive in our favorite café locales? This is a human condition many are guilty of.
But what if you knew over 125 million people worldwide depend on coffee for their livelihoods yet most are living far below the poverty line? Coffee farmers around the world are unable to better the lives of themselves, their families, and their communities. Deeper investigation reveals that coffee is as destructive to our planet as mass produced beef or single-use plastic. This not-so-shocking revelation has kickstarted reforms emphasizing the need for coffee equality. A new wave of regenerative farming aims to reduce social and environmental injustices associated with coffee production. This trend is emerging in the most unlikely of places-–Southern California.