J. Crew launched new sustainability goals by focusing on products, supply chain, and third-party partnerships.

The "Re-imagined by J.Crew" goals were created to make a record change within the retail landscape by enhancing responsible business practices, product innovation, and industry partnerships.

The new goals include:

  • 100% of key fibers sustainably sourced, including 100% of cotton, by 2025.
  • 90% of J.Crew cashmere and chino collections produced in Fair Trade Certified facilities by 2025.
  • 100% of plastic and paper used for packaging are sustainably sourced, including a commitment to eliminate virgin plastic from all packaging.

To further their efforts, J.Crew, which currently has 152 retail stores, is partnering with several groups to implement sustainability plans to reduce its environmental impact. They'll also collaborate with supply chain partners to decrease their greenhouse gas impact throughout their global supply chain.

They've also made the commitment to set a science-based target with the SBTi and are participating in the CanopyStyle initiative, which is a collaboration in the fashion industry to help conserve the world's remaining Ancient and Endangered Forests.

"We know there are many areas of sustainability that are in our power to impact positively, including tackling issues deeper in our supply chain and supporting the industry's transition to circularity. By activating our employees, partnering with our stakeholders, and listening to our customers, we are developing strategies to address the issues that will have the biggest impact on our products, supply chain, and the apparel industry," said J.Crew Group CEO Libby Wadle.