Nespresso is a huge advocate for sustainability, and to display their eco-conscious commitments, they've teamed up with a Portugal-based footwear designer called Zèta to create limited edition circular vegan sneakers from waste coffee grounds.
The shoe is known as RE:GROUND, and it's a collaboration between the two brands due to the growing interest in sustainable clothing and footwear brands over the last few years.
“Zèta is an incredible start-up that brings together style and sustainability" says CEO of Nespresso, Guillaume Le Cunff.
"The brand's commitment to circularity means they are pushing the envelope in terms of creating new value from waste, and their spirit of innovation has led them to design a whole new use for our recycled coffee grounds. Zèta's RE:GROUND capsule collection is sure to delight coffee and fashion fans alike." - Guillaume Le Cunff.
Every pair of RE:GROUND shoes contains 12 cups' worth of coffee ground supplied as a result of Nespresso's capsule recycling initiative.
The coffee grounds are then integrated into a vegan leather material that is used for the upper part of the shoe as well as the sole, accompanying the remaining 80% of the shoe, produced with 80% recycled materials.
Currently, the RE:GROUND shoes are limited edition, and the company will only be shipping the shoes from Portugal, where they are produced, to customers in Europe, which is an intentional move to ensure the shoes are as sustainable as possible.
This innovative project is an incredible contribution from Nespresso that shows how products can be integrated into circular business models.
Nespresso is showcasing not only innovation but proving that a sustainable supply chain is possible and a circular economy can benefit the planet in various ways.