In 2020, Zara launched various sustainability initiatives in order to place sustainable labels on their products; the 'Join Life' label shows consumers that Zara products are sourced responsibly by classifying particular garments that are made of substantial materials through a more considerate production processes.
As a result, the Join Life label made its way onto 35% of the total product range when the initial goal was only 25%.
Additionally, Zara encourages utilizing materials that decrease strain on endangered forests. Zara has worked with its suppliers to improve the accessibility of fibers, such as modal and viscose, as materials for quality fashion products.
Zara has also been prioritizing the ability to extend the life of their products through social and environmental commitments. Providing a clothing collection program where the received garments are distributed to non-profit organizations that allow them to be reused or recycled.
As Zara commits to the Global Fashion Agenda—a non-profit organization driving sustainability in the fashion industry, all designers associated are being trained in the use of textiles to promote textile recycling.
Moving forward, Zara has set even more goals in relation to sustainability, such as reaching net-zero emissions by 2040, more sustainable procurement of cellulose fibers, cotton, linen, and other materials, and becoming free of single-use plastics.
With all of that being said, we can certainly expect to see bigger and better sustainable changes at Zara.