According to a survey, 60% of respondents are willing to spend more money on eco-friendly products, and another survey showed that 20% of consumers believed that knowing a company is environmentally friendly was a huge buying motivator for them. 

Ultimately, this means manufacturers need to start paying attention.

Climate change and environmental protection have been at the forefront of the majority of people's minds as of late, and these concerns have given a spotlight to the concept of "green configuration," in which a configurator will have the ability to show its user the environmental consequences of a configuration choice. With this, companies are able to offer options that best suit the sustainability goals of customers. 

An increasing number of products are becoming configurable already, like cars, elevators, lighting systems, etc. 

This leads us to our next point, why not make sustainability one of the options? The demand for green configuration is rising across sectors, and within a few years, this approach will be a necessity. 

In our current era of digitalization, customer self-service and guided selling can significantly increase efficiency and effectiveness; therefore, Green configuration can truly be built into the process, and it can be a sustainable and positive strategy for all.