We've all heard the phrase "one person's trash is another's treasure," and a New York furniture maker is literally bringing that saying to life while looking to tap unprecedented consumer demand for sustainable, reusable products that cut waste and reduce stress on the environment.
REDU rescues materials before they enter the waste stream.
"Our goal is to keep usable materials out of landfills, up-cycling them with sustainable design, into objects of utility and beauty." - REDU site.
"The sustainability industry has been growing steadily for the past 20 years, but only recently has the impact of our production on the environment become unavoidable," says REDU Marketing Manager Madi Rogers.
"Circular economy is the future, and we are ready to lead the way and see what we can keep out of landfills and repurpose them into one-of-a-kind household furnishing creations." - Madi Rogers
REDU is not alone in chasing this trend in the retail space — or even in the furniture segment. Other brands are striving to shrink their carbon footprint and reduce waste in other ways.
Companies like Pottery Barn, which has been offering reclaimed wood furniture made with salvaged materials, and Crate & Barrel, which sells a line of furniture that is certified by the Forest Stewardship Council is making it a priority to ensure that products come from responsibly managed forests that provide environmental, social and economic benefits.