The slightest reduction in plastic use has the power to reduce microplastics on a global scale. Coca-Cola is no stranger to sustainability, and The World Without Waste showcases the company's efforts to reuse plastics in road resurfacing. Additionally, the firm is also promoting new campaigns to increase awareness of environmental causes.
The newest packaging initiative is a minor change to its plastic Coca-Cola bottles, but a big difference is expected in how consumers will be able to recycle. The 'attached cap' initiative is the company's way of ensuring that caps do not get removed from bottles.
"This great move from Coca Cola Great Britain supports the ongoing work with the UK Plastics Pact in trying to ensure that as much plastic packaging is captured and recycled as possible," says Adam Herriott, Sector Specialist at WRAP.
"In 2020, we saw the amount of plastic packaging being recycled increase from 44% to 52%. The small changes are what add up to make a big difference and when it comes to recycling."
The change to the Coca-Cola bottle design will be taking immediate effect, and consumers will see more 1.5L bottles of Fanta, Coca-Cola Zero, and Diet Coke on shelves with the same initiative, rolled out by early 2024.
Despite this being a small step for the organization, Jon Woods, the General Manager at Coca Cola Great Britain, believes this small change will have a massive impact globally.
"This is a small change that we hope will have a big impact, ensuring that when consumers recycle our bottles, no cap gets left behind. It's one of many steps we're taking towards our global commitment to help collect and recycle a bottle or can for every one that we sell by 2025, on our journey towards a World Without Waste." - Jon Woods.