Goodyear has released new information on their newest development that will allow them to start producing tires made from 70% sustainable materials, with the end goal being 100%.

The automotive industry has been in the spotlight for years regarding its negative environmental impacts, and as a result, the industry is experiencing massive changes in the way their businesses operate and how they're sourcing materials for their products.

Sourcing better materials for automobiles is one of the biggest shifts that we've started to see over the last few years, especially with companies developing new and sustainable vehicle designs to incorporate reusable materials.

Goodyear sustainable innovation is driven by their 'Better Future' sustainability framework, and it incorporates the following key pillars:

  • Sustainability sourcing 
  • Responsible operations 
  • Advanced mobility
  • Inspiring culture

The new material features various different ingredients, including:

  • Polyester, which is recycled from plastic bottles and utilized to make technical grade polyester suitable for tire cords.
  • Three different carbon blacks that are derived from methane, carbon dioxide, and plant-based oil.
  • Soybean oil which not only maintains the pliability of the tires but is also a natural material. 
  • Silica which is used in tire compounds to improve grip and reduce fuel consumption.