The Coast Film and Music Festival has joined forces with leading Southern California nonprofits by donating a portion of the festival’s proceeds to aid their cause. The non-profits chosen are environmentally focused stewards of mountains and coastlines, and engage in other work to protect the natural balance of ecosystems.
Laguna Canyon Foundation was established to oversee the environmental management of 22,000 acres encompassing essential wildlife habitat in Southern California. Official protection of the South Coast Wilderness System began in 1989 after a successful fight against utilizing the natural space for shopping plazas, golf courses, and extensive residential development. Through education, public outreach, restoration projects, and trail maintenance the foundation stands as environmental stewards for nearly 30 square miles of Laguna Canyon.
Access to healthy and enjoyable beaches is at the heart of Surfrider’s mission. They understand the health of the ocean is inextricably linked to the actions of humans near and far from the coastlines. Surfrider is an example of a powerful coalition making impactful changes in our communities to ensure people have equal and balanced access to pristine coastline for generations to come. This group is advocating for solutions in the area of plastic pollution, ocean protection, beach access, coastal preservation, and clean water.
Surfrider Programs enacting their mission include Beach Cleanups, Blue Water Task Force (water quality monitoring program), Ocean Friendly Gardens (sustainable landscaping and education program), Ocean Friendly Restaurants (recognition for ocean-minded restaurants), and Rise Above Plastics.
To fill a gap in the movement to support solutions for the climate crisis, snowboarder Jeremy Jones established Protect Our Winters (POW) in 2007. This is an organization of people that find the outdoors as an endless playground that needs balance to survive. Protect Our Winters does exactly that, protecting the climate by enabling snow athletes to enjoy doing what they do best – shredding the backcountry of snow-covered mountains.
Beyond athletes, POW unites scientists, creatives, business leaders, and policy advocates to support non-partisan climate legislation. From its inception in 2007, the organization now has the support of 130,000 members.
Leaders in business such as Surfrider Foundation, Klean Kanteen, The Momentum (that’s us!), Coast Music and Film Festival, La Sportiva, Cotopaxi, and Brushfire Records are some of the 5,000+ members supporting the mission of 1% for the Planet. Members pledge to give 1% of gross sales to an environmental organization of their choice. Over $435 million has been put into environmental solutions through the work of 1% for the Planet.
Yvon Chouinard, Patagonia founder, and Craig Matthews, Blue Ribbon Files, established 1% for the Planet in 2022 so businesses can decide “putting people and the planet over profit” is vital to our future.
Coast Film and Music Festival celebrated its fourth year inspiring social and environmental change by showcasing work from influential filmmakers and musicians at a three-day festival. This gathering of artists, athletes, and community members fosters a connection between diverse supporters of environmental movements through the means of art. Their goal is to entertain, inform, and inspire festival goers to “push personal boundaries and be better stewards of the planet.”
In addition to being a member of 1% for the Planet, this year marks the first year as an official nonprofit event.