What happens to discarded clothing? Hopefully, it's donated, but what happens to the articles that don't find a second life off a donation rack? The simple answer: many clothes end up in our landfills, polluting our oceans with harmful dyes, or, if all else fails, literal tons of clothing go to the incinerator, which, of course, leads to a greater carbon output and threatens the environment even further.
Regardless of how the material gets to where it eventually lies, the garment industry is under extreme scrutiny for its environmental impact–whether that's from its massive output now rebranded as "ultra-fast" fashion or the toxic chemicals, it takes to produce some inks and patterns. The price of fashion is more than what's listed on the tag. In fact, fashion accounts for 8-10% of global carbon emissions and nearly 20% of wastewater. While these are scary statistics, there's a company on a mission to correct what's already out there. Outerknown, a sustainably-focused clothing brand that prioritizes circularity based out of California, is on a mission to find other makers and doers passionate about sustainability. In a series of small-town connections that only real Vermonters can understand and a lifelong devotion to upcycling and handcrafting, Project Vermont was born.